Content Strategy

Crafting content with purpose

We love content. We love planning it, writing it and seeing the effect it has on our clients’ results. But you can’t simply write content for the sake of it and expect it to deliver. You need to understand what you’re doing and why you’re doing it. You need a content strategy.

From optimising existing content to crafting something totally new, a content strategy gives you direction and ensures that every piece of content has a purpose. Whether you want to increase your traffic, improve your conversion rate, or create a clear brand voice, content is key – but you need to get it right.

Here at Marketing Labs, we have a passionate and talented content marketing team that lives and breathes all things content. Years of experience and a love of the written word means that they know what works and what doesn’t, using this knowledge to get great results for our clients.

Online growth experts

Our team has worked with many eCommerce stores across a wide range of product types. We have a proven track record when it comes to improving conversion rates, increasing traffic and delivering great customer experiences.

As well as full eCommerce site designs and builds, we can help to optimise your existing website to make sure it is delivering for your customers. Lots of small but meaningful changes to design, content and pricing can make a big difference to usability and make sure your site is seen as trustworthy by customers.

We also help you maintain your eCommerce website, ensuring it continues to offer a great experience, respond to the needs of your customers and stay secure.

Meet the team

Building a strategy that works for you and your brand

We build content strategies with your goals at their heart and use data insights to direct activity. We look at your current performance in terms of SEO, conversion and user experience and identify opportunities for engaging an effective content strategy.

These insights support the creation of a totally bespoke content marketing strategy for your business.

We’ll look at content types, target keywords, publishing schedules and channel distribution. We can then support your team through the implementation of the strategy or create the content for you. Either way, with a solid strategy in place to support your content marketing activity, you’re sure to see just how big an impact brilliant content can make.

Head of Digital, Nick Janaway working at his computer in the Marketing Labs office in Retford

Two colleagues sat chatting at board table

Matt Janaway and Mel Healy of Marketing Labs

Two digital marketing professionals recording a podcast

Marketing Labs team around the meeting table

Digital marketing experts discuss a project around a table

Two digital marketing experts sat at the conference table

Two members of the team sat together discussing a project

Three digital marketers sit and stand round a table talking

Digital marketing expert sits at screen with Google Analytics open

Digital Marketing Executive, Josie Quigley-Jay sat at her desk video editing

Digital marketing executive, Josie Quigley Jay, sits at her desk working

Nick Janaway sits at his desk in the Marketing Labs office

Marketing Labs team discuss a new website design

Mel Healy and Matt Janaway preparing to record a podcast on UGC

Matt Janaway and Tom Haslam chatting around a laptop

Tom and Emma sat at the board table with laptops discussing a project

Two people sat behind laptop screens at a meeting table

URL structure shown on a computer screen

Nick, Tilly, Tom, and Emma sit behind a desk talking

Josh and Mel sit on couch in Marketing Labs office chating

Two colleagues sat together with their laptops at a board table

Three colleagues sat round a table working

Marketing Labs' Charlotte and Tilly at their desks

Josh, our WordPress web developer at the board table with a colleague

We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi.
By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.

We also aim to become a fully accredited carbon-neutral agency by the end of 2023.

Visit our forrest