Matt Janaway
Founder & CEO
Matt is a leading figure in search engine optimisation, with over twenty years of experience in eCommerce and digital marketing. After years of running his own eCommerce businesses and then consulting for digital marketing agencies, in 2016, he decided to set up Marketing Labs.
It says a lot about the business that his first three retainer clients are still with Marketing Labs today – and this hasn’t gone unnoticed. The business has racked up an impressive list of accolades, and Matt himself was awarded the best newcomer CEO at the Business Awards UK in 2022.
Outside work, Matt would say that his proudest achievement is being a father. If he could choose to do anything with his free time, it would be spending time with his little boy, watching him learn new things and explore the world.
Matt is a keen amateur photographer and an avid fan of Nottingham Forest (he got his first season ticket when he was seven years old). He can often be overheard discussing the weekend’s matches on a Monday morning in the office!
Team Blab #1: Matt Janaway
Welcome to the first-ever Team Blab episode of the Marketing Blabs podcast! In these special bonus episodes, we take you behind the scenes to meet the brilliant minds that make the Marketing Labs team. To kick things off, we're thrilled to introduce you to our Founder and CEO, Matt Janaway. In this episode, Tom chats…
Some interesting facts about Matt Janaway
🎬 Favourite film
Good Will Hunting
💬 Favourite quote
“You’ll have bad times, but it’ll always wake you up to the good stuff you weren’t paying attention to.” – Good Will Hunting
📖 Last book read
Dancing With Daddy – Anitra Rowe Schulte
🎹 Musical guilty pleasure
Moby
Content by Matt Janaway
New
Instagram Reels vs TikTok vs YouTube Shorts: A side-by-side comparison
by Matt Janaway | 21 May 2025
Discover key differences, features & which platform best fits your short-form video goals between Instagram Reels, TitkTok, and YouTube Shorts.
Blab #30: Marketing Predictions for 2025
2024 has been a great year for us, but it’s drawing to a close, and we’re wrapping things up with our season finale. Rather than looking back, we’re choosing to look forward, so let’s delve into our predictions for next year! On this Blab: Mel Healy (Host), Tom Haslam, Tilly Hayes, Matt Janaway and Kyle…
Blab #29: Slow Running Websites
Did you know that there is a 20% drop in conversion rates with every 1 second delay in page load time? In this episode, we discuss the common of slow website load speeds and how to optimise your website for lightening fast performance. On this Blab: Tilly Hayes (Host), Matt Janaway, Tom Haslam and Josh…
Blab #28: Utilising Video for Brand
In this episode, we discuss the importance of utilising video for you brand. We cover the different way in which you can implement video into marketing efforts. You don’t want to miss this one! On this Blab: Tilly Hayes (Host), Tom Haslam, Nick Janaway and Matt Janaway
Blab #27: Paid Social Uncovered
Paid social media has become an essential component of any digital marketing strategy, but have you really considered your approach? In this episode, we uncover the world of paid socials, discussing the benefits, best practices and so much more! You don’t want to miss this one! On this Blab: Tilly Hayes (Host), Matt Janaway, Charlotte…
Why responsive web design is good for SEO
by Matt Janaway | 6 November 2024
A responsive website is not just a nice-to-have. It’s also a necessity if you want to rank well in organic search results. Discover why it’s so important.
Short #60: Optimising Image Sizes
In this short, we sit down with CEO Matt Janaway to discuss how you should be optimising your images for faster page load speeds. We cover best practices, as well as explaining how the speed of your website can be affected by image size. On this short: Tom Haslam (Host) and Matt Janaway
Blab #26: Optimising Your Website for Success
In this Blab, we discuss the importance of optimising your website. A slow or clunky website can be a major turnoff for potential customers, but with the right techniques, you can turn your site into a conversion machine. Join us in discussing strategies and techniques that will get your website firing on all cylinders. On…
Short #57: AI and SEO
AI has become a prevalent tool used within the world of marketing, but do you know how to use it? In this week’s short, Matt explains why AI should not be used to write content for you but how it can be used to assist you with your content and SEO efforts. On this blab:…
Blab #23: The Art of Repurposing Content
In this episode, we sit down with the ML team to discuss content repurposing and the best ways to get the most out of your content. We talk about using your written content to create videos for social media and the ways that different tools, such as AI, can help. You don't want to miss…
Short #48: Content Purpose
In this short, CEO Matt joins us to discuss the purpose of content. We cover a tool called The Impact Test, which involves reviewing your content and asking yourself a few questions. Does this content offer value? Does it solve my audience's problems? Does it offer insight? Does it encourage action? If so, your content…
Blab #20: Content for B2B
In this episode, we sit down with Marketing Labs' very own content experts to discuss the world of B2B marketing. We cover how crucial it is to create effective and engaging content in order to build relationships and trust within your audience. Whether you are a small business trying to grow your online presence or…
We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi.
By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.
We also aim to become a fully accredited carbon-neutral agency by the end of 2023.