Matt Janaway
Founder & CEO
Matt is a leading figure in search engine optimisation, with over twenty years of experience in eCommerce and digital marketing. After years of running his own eCommerce businesses and then consulting for digital marketing agencies, in 2016, he decided to set up Marketing Labs.
It says a lot about the business that his first three retainer clients are still with Marketing Labs today – and this hasn’t gone unnoticed. The business has racked up an impressive list of accolades, and Matt himself was awarded the best newcomer CEO at the Business Awards UK in 2022.
Outside work, Matt would say that his proudest achievement is being a father. If he could choose to do anything with his free time, it would be spending time with his little boy, watching him learn new things and explore the world.
Matt is a keen amateur photographer and an avid fan of Nottingham Forest (he got his first season ticket when he was seven years old). He can often be overheard discussing the weekend’s matches on a Monday morning in the office!
Team Blab #1: Matt Janaway
Welcome to the first-ever Team Blab episode of the Marketing Blabs podcast! In these special bonus episodes, we take you behind the scenes to meet the brilliant minds that make the Marketing Labs team. To kick things off, we're thrilled to introduce you to our Founder and CEO, Matt Janaway. In this episode, Tom chats…
Some interesting facts about Matt Janaway
🎬 Favourite film
Good Will Hunting
💬 Favourite quote
“You’ll have bad times, but it’ll always wake you up to the good stuff you weren’t paying attention to.” – Good Will Hunting
📖 Last book read
Dancing With Daddy – Anitra Rowe Schulte
🎹 Musical guilty pleasure
Moby
Content by Matt Janaway
Short #45: One Page Marketing Plan
In this week's short, we sit down with Matt to explain why having a one-page marketing plan is crucial and how businesses can find the sweet spot with strategy. Matt explains how to keep your plan simple, covering all the questions you should be asking yourself when putting this plan together. On this Blab: Tom…
Blab #19: WooCommerce 101
In this Blab, we are joined by our resident Web developer, Josh, our CEO, Matt, and our Creative Director, Tom, to dive into the world of eCommerce with a big focus on WooCommerce. We'll be breaking down what it is, its many benefits, usability, and so much more! Whether you are a small business owner…
Blab #18: Google vs Bing PPC
In this Blab, we are joined by the dynamic duo Nick and Matt to unpack the pros, cons and insider tips on leveraging Google and Bing for your PPC campaigns. We cover the key differences between Google and Bing, as well as comparing audience size, cost, and so much more! So, whether you're allocating your…
Short #41: Updating Internal Links to Replace 301 Redirects
In this short, our CEO Matt provides us with a simple SEO hack that will help you fix your internal links to replace 301 redirects. He explains the issues with redirect chains and how they can affect user experience, as well as explaining how fixing this can help your search performance. On this Blab: Tom…
Blab #17: Link Building Explained
In this Blab, we sit down with two very experienced members of the Marketing Labs team, our CEO, Matt Janaway, and our Head of Digital, Nick Janaway, to discuss a topic that is crucial for anyone looking to boost their websites visibility on search engines: Link Building. We unravel the mysteries of Link building, share…
Short #37: Understanding the Sales Funnel
In this short, our Founder and CEO, Matt, takes us through each stage of the sales funnel and the journey a potential client will make before converting. On this Blab: Tom Haslam (Host) and Matt Janaway
Short #34: eCommerce Lead Times
In this short, Matt discusses eCommerce lead times, and how they can effect conversion rates. On this Blab: Tom Haslam (Host) and Matt Janaway
A guide to setting up and using Bing Webmaster Tools [2024]
by Matt Janaway | 29 April 2024
The definitive guide to setting up and using Bing Webmaster Tools in 2024 from Marketing Labs’ CEO Matt Janaway.
Short #31: Distracting Page Designs
In this short, Matt talks about how page designs can sometimes become distracting. Sometimes, it's better to keep things simple and focus on the content at hand. On this Blab: Tom Haslam (host) and Matt Janaway
Blab #15: ROI Driven Marketing
In this episode, we kick off 2024 with a focus on the heartbeat of marketing success: ROI. Hear from marketing maven Jordan Stacchini of Co+Co as we unpack the secrets to measuring and maximising your marketing investments. Get ready for a no-nonsense guide to boosting your business's bottom line in a conversation that cuts through…
Short #28: Beginner Google Ads Mistakes
Today, Matt delves into the main areas where newbies tend to make mistakes when it comes to managing Google ads accounts. On this Short: Tom Haslam (host) and Matt Janaway
Short #27: Your Website Isn’t About You
In this short, our CEO Matt Janaway uncovers a controversial topic about how your website isn't about you! It's about your visitors! On this Short: Tom Haslam (host) and Matt Janaway
We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi.
By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.
We also aim to become a fully accredited carbon-neutral agency by the end of 2023.