Mel Healy
Head of Content
Mel left university with a first-class degree in English Language and Linguistics and went straight into working in a busy police press office.
This involved liaising with local and national journalists daily on some pretty heavy topics. As first jobs go, this was like freefalling from a plane without a parachute, but it set her up for a successful career in marketing and PR. Shortly after starting with SYP she got her CIM diploma in marketing.
After more than ten years as a marketing manager working for organisations across various industries, she left employment behind and struck out on her own as a freelance writer.
When she saw a job advertised at Marketing Labs, Mel jumped at the chance to apply (despite not looking for a job at the time). As head of content, she is responsible for planning and writing SEO content and website copy for our clients.
Mel has two children and a very energetic dog, so she doesn’t have any spare time, but if she did, she’d spend it wandering around Europe’s art galleries. Instead, she has to make do with collecting and reading art books.
Team Blab #5: Mel Healy
In the fifth episode of our Team Blab series, Tom sits down with our Head of Content Mel Healy! We discover how Mel started her marketing career in the police force and how her passion for literature fuels the content she creates. On this Blab: Tom Haslam and Melissa Healy
Some interesting facts about Mel Healy
🎬 Favourite film
You’ve Got Mail
💬 Favourite quote
“Art is never finished, only abandoned” – Leonardo da Vinci.
📖 Last book read
Anna Karenina by Leo Tolstoy
🎹 Musical guilty pleasure
No guilty pleasures. All music is good.
Content by Mel Healy
Blab #30: Marketing Predictions for 2025
2024 has been a great year for us, but it’s drawing to a close, and we’re wrapping things up with our season finale. Rather than looking back, we’re choosing to look forward, so let’s delve into our predictions for next year! On this Blab: Mel Healy (Host), Tom Haslam, Tilly Hayes, Matt Janaway and Kyle…
Blab #24: Creativity vs Functionality
In this episode, we discuss a frequently covered topic in the Marketing Labs office – which is more important, creativity or functionality? When building a website, our team can sometimes find themselves at odds. While our designer wants to craft a visually stunning experience, our developer wants to prioritise making the site fast, secure and…
Blab #23: The Art of Repurposing Content
In this episode, we sit down with the ML team to discuss content repurposing and the best ways to get the most out of your content. We talk about using your written content to create videos for social media and the ways that different tools, such as AI, can help. You don't want to miss…
25 ChatGPT prompts for digital marketers
by Mel Healy | 2 September 2024
Fed up of waiting for inspiration to strike? Use these 25 ChatGPT prompts for digital marketing to free up your creative time for bigger things.
Blab #20: Content for B2B
In this episode, we sit down with Marketing Labs' very own content experts to discuss the world of B2B marketing. We cover how crucial it is to create effective and engaging content in order to build relationships and trust within your audience. Whether you are a small business trying to grow your online presence or…
How to write about a subject with a low search volume
by Mel Healy | 2 July 2024
What do you write about if people aren’t active in your industry? Find out how to write about a subject with low search volume in this blog.
Blab #16: The Power of Brand Storytelling
In this episode, the team chat with special guest Clare Froggatt from Make a Brew. We delve into the world of brand storytelling and how important and powerful it can be when amplifying your brand. Your story can be one of the most influential parts of building your brand, whether it helps to build you…
How can UGC help with your SEO [2024]
by Mel Healy | 2 April 2024
User-generated content, or UGC, can give your SEO a competitive edge. Here’s everything you need to know about using UGC for SEO.
Short #24: CTAs in Your Blog
In this short, Mel outlines why you shouldn't use your blog as a place for selling. Use it for education. On this Short: Tom Haslam and Mel Healy
What is user-generated content, and why is it important?
by Mel Healy | 4 March 2024
User-generated content is a kind of digital word-of-mouth. Learn how to harness the power of UGC in this blog from Marketing Labs.
Blab #14: What is User Generated Content?
In this episode, we're diving deep into the heart of the social media landscape with user-generated content (UGC). Join host Tom Haslam and our expert panel as we explore the defining characteristics of UGC, its impact on online diversity, and why authenticity is key for consumer trust. Don't miss out on this insightful discussion that's…
Short #22: AI Content Damaging
In this short, our Head of Content, Mel, explains the damaging effect bulk AI content can have on your website. On this Blab: Tom Haslam and Mel Healy
We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi.
By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.
We also aim to become a fully accredited carbon-neutral agency by the end of 2023.