Nick Janaway
Head of Digital
As head of digital at Marketing Labs, Nick is involved in delivering all of our services. He’s a man of many talents with experience in SEO, paid advertising and social media – to name a few!
He’s no stranger to the kinds of business challenges our clients face daily. Before he joined Marketing Labs, Nick spent more than ten years working at Centre Parcs where he was responsible for customer acquisition and media buying.
His job was to raise brand awareness and increase traffic and revenue by engaging with audiences across multiple channels – in much the same way as he does for our clients today.
His favourite quote is: ‘the only impossible journey is the one you never begin’, which sums up Nick well. He’s not afraid of a challenge at work, and at home, he’s busy renovating his house and helping to raise two young boys.
He’s certainly got his hands full, but when Nick does get some downtime, he enjoys playing and watching sports.
Team Blab #6: Nick Janaway
Tom chats with our Head of Digital Nick Janaway in the sixth episode of our Team Blab series! We learn about Nick's career beginnings at Centre Parks along with various business ventures on the side that built the foundations for his vast Marketing knowledge. On this Blab: Tom Haslam and Nick Janaway
Some interesting facts about Nick Janaway
🎬 Favourite film
Saving Private Ryan
💬 Favourite quote
“The only impossible journey is the one you never begin”
📖 Last book read
Gangsta Granny (with my son)
🎹 Musical guilty pleasure
Jamie T
Content by Nick Janaway
Blab #28: Utilising Video for Brand
In this episode, we discuss the importance of utilising video for you brand. We cover the different way in which you can implement video into marketing efforts. You don’t want to miss this one! On this Blab: Tilly Hayes (Host), Tom Haslam, Nick Janaway and Matt Janaway
Blab #26: Optimising Your Website for Success
In this Blab, we discuss the importance of optimising your website. A slow or clunky website can be a major turnoff for potential customers, but with the right techniques, you can turn your site into a conversion machine. Join us in discussing strategies and techniques that will get your website firing on all cylinders. On…
Writing a retargeting and remarketing strategy
by Nick Janaway | 23 September 2024
Retargeting and remarketing are pivotal to successful ecommerce in 2024. Learn how to write a strategy for retargeting your ‘almost’ custoemrs
Blab #21: Local SEO Strategies
In this episode, we sit down with Head of Digital Nick Janaway and SEO Executive Tilly Hayes to discuss Local SEO, which is essential for businesses that want to be found in their geographic area. We discuss techniques, strategies and best practices to help you optimise your Local SEO efforts. If you're a business owner…
Beginner’s guide to retargeting ads: How do they work?
by Nick Janaway | 15 July 2024
Retargeting ads are data-driven and effective. This guide explains what they are, their benefits, and how to set up retargeting ads.
Blab #18: Google vs Bing PPC
In this Blab, we are joined by the dynamic duo Nick and Matt to unpack the pros, cons and insider tips on leveraging Google and Bing for your PPC campaigns. We cover the key differences between Google and Bing, as well as comparing audience size, cost, and so much more! So, whether you're allocating your…
Blab #17: Link Building Explained
In this Blab, we sit down with two very experienced members of the Marketing Labs team, our CEO, Matt Janaway, and our Head of Digital, Nick Janaway, to discuss a topic that is crucial for anyone looking to boost their websites visibility on search engines: Link Building. We unravel the mysteries of Link building, share…
A guide to negative keywords in search campaigns
by Nick Janaway | 28 May 2024
Are you using negative keywords in your search campaigns? You could be missing out on an opportunity to improve your ad targeting and ROAS.
Bing vs Google ads – where should you spend your money?
by Nick Janaway | 18 March 2024
Should you be advertising with Microsoft? You could be missing out. Learn more about the differences between Google and Bing ads in this blog.
How to create a Google Merchant Centre shopping feed [2024]
by Nick Janaway | 5 February 2024
Unlock the power of online retail with our guide to setting up your Google Merchant Centre, inc how to link up your accounts and product promotion.
What is programmatic advertising, and how does it work?
by Nick Janaway | 8 January 2024
Learn what programmatic advertising is and how it works. We look at the benefits of automated ad buying and how to get the most from it.
Blab #12: Programmatic Ads
Join us in this Marketing Blabs episode exploring the shift towards programmatic advertising in platforms like Google and Meta. We'll guide you through strategies to protect your interests and maximise your advertising impact. Whether you're a marketing veteran or new to the scene, this Blab is your compass in the ever-changing landscape of digital advertising.…
We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi.
By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.
We also aim to become a fully accredited carbon-neutral agency by the end of 2023.