Nick Janaway
Head of Digital
As head of digital at Marketing Labs, Nick is involved in delivering all of our services. He’s a man of many talents with experience in SEO, paid advertising and social media – to name a few!
He’s no stranger to the kinds of business challenges our clients face daily. Before he joined Marketing Labs, Nick spent more than ten years working at Centre Parcs where he was responsible for customer acquisition and media buying.
His job was to raise brand awareness and increase traffic and revenue by engaging with audiences across multiple channels – in much the same way as he does for our clients today.
His favourite quote is: ‘the only impossible journey is the one you never begin’, which sums up Nick well. He’s not afraid of a challenge at work, and at home, he’s busy renovating his house and helping to raise two young boys.
He’s certainly got his hands full, but when Nick does get some downtime, he enjoys playing and watching sports.
Team Blab #6: Nick Janaway
Tom chats with our Head of Digital Nick Janaway in the sixth episode of our Team Blab series! We learn about Nick's career beginnings at Centre Parks along with various business ventures on the side that built the foundations for his vast Marketing knowledge. On this Blab: Tom Haslam and Nick Janaway
Some interesting facts about Nick Janaway
🎬 Favourite film
Saving Private Ryan
💬 Favourite quote
“The only impossible journey is the one you never begin”
📖 Last book read
Gangsta Granny (with my son)
🎹 Musical guilty pleasure
Jamie T
Content by Nick Janaway
Short #15: Keyword Match Types
On this Marketing Blabs Short, Matt, Nick and Rich share how you can use keyword match types within your Google Ads to improve your return on investment. On this Blab: Tom Haslam (Host), Matt Janaway, Richard Bloomfield and Nick Janaway
How PPC and SEO can work together to drive results
by Nick Janaway | 13 October 2023
Managing your PPC & SEO separately can lead to missed opportunities. In this post, we look at ways you can combine them to drive results.
Blab #10: The Lifecycle of a Website
The 10th Marketing Blab episode! In this episode, we sit down to discuss the stages of every website and the important elements to take into consideration at each level. From setting a goal on idea creation to knowing when it's time to give your website a good spruce, this Blab shares all. On this Blab: Tom…
Team Blab #6: Nick Janaway
Tom chats with our Head of Digital Nick Janaway in the sixth episode of our Team Blab series! We learn about Nick's career beginnings at Centre Parks along with various business ventures on the side that built the foundations for his vast Marketing knowledge. On this Blab: Tom Haslam and Nick Janaway
Short #9: Google Quality Scores
In this Marketing Blabs Short, we talk about the importance of quality scores and their effect on cost per click. On this Blab: Tom Haslam, Matt Janaway, Richard Bloomfield and Nick Janaway
Understanding Google PMax – tips to maximise your efforts
by Nick Janaway | 4 August 2023
PMax is Google’s new AI-based approach to running ads. Learn more about how this system works and how to get the best from it.
Blab #6: Maximising ROI with Google Ads
In this blab, we dive into the strategies and techniques that will help maximise your return on investment through Google Ads. We explore topics such as starting budgets, quality scores, Google Shopping, tracking, negative keywords, and the direction Google is taking with automation. We discuss the importance of budget allocation and leveraging Google Ads' features…
Blab #3: Creating a Great Brand
In this episode of "Creating a Great Brand", the team uncovers all the bases of effective brand building. We start by delving into the importance of understanding your audience and perfecting customer profiling. We also discuss crafting your messaging, focusing on value propositions, brand personality, and making a promise to your audience. We also chat…
How to maximise opportunity when demand in your industry declines
by Nick Janaway | 24 March 2023
What do you do when demand in your industry is declining? In this post, we look at how to optimise your marketing assets and channels to maximise return.
Blab #2: Digital Trends and AI
In this episode, we dive into the world of AI and explore how it can be a game-changer for businesses. Listen to the team as we share our insights on how businesses can leverage AI to drive growth and make more informed marketing decisions. We’ll discuss the benefits of AI-powered tools such as ChatGPT…
Google Shopping campaigns – how to maximise your return
by Nick Janaway | 23 January 2023
Google Shopping is an essential tool for e-commerce businesses, driving traffic and sales. Learn how to optimise your ad campaigns and get more for your money.
Digital Marketing statistics you need to know in 2022
by Nick Janaway | 14 April 2022
Keep up to date with the latest changes in digital marketing by checking out the latest marketing statistics in our regularly updated blog.
We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi.
By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.
We also aim to become a fully accredited carbon-neutral agency by the end of 2023.