Rich Bloomfield
Paid Media Manager
Rich started his career as a stockbroker, trading in Japanese shares and bonds (buy low and sell high is his advice!). After a time, he decided to try his hand at something else, and went off to make his fortune on the internet.
Sadly, he didn’t make the millions he’d hoped for; instead, he found himself looking after the websites for two of Britain’s biggest non-profit organisations, the Woodland Trust and, later, the British Lung Foundation.
Rich has been with Marketing Labs since day one, looking after our clients’ online advertising. He’s responsible for Google and Bing ads, and he’s become a master at condensing a thousand words of corporate speak into a 30-character headline.
In his spare time, Rich walks one of the world’s most unpredictable dogs (a Patterdale), plays football (of sorts), watches football (mainly Liverpool) and binges on box sets. He’s currently playing a small part in trying to save the world by improving the green spaces and number of trees in his home town of Ipswich.
Team Blab #10: Tilly Hayes
On this Team Blab episode, we sit down with Marketing Labs' SEO Executive , Tilly Hayes. We learn all about Tilly's path into Marketing, as wells as some fun facts you may not have known, from questionable nicknames to being a quiz master! We also discover some of Tilly's passions, including horses, history and much…
Some interesting facts about Rich Bloomfield
🎬 Favourite film
Pulp Fiction
💬 Favourite quote
“I’m not an inventor, I’m an improver. I improve things that are broken” – Larry David
📖 Last book read
Reckless – Chrissie Hynde
🎹 Musical guilty pleasure
Pet Shop Boys
Content by Rich Bloomfield
Short #54: Shared Budgets In Google Ads
In this short, we sit down with Rich to discuss why you should use shared budgets in Google Ads. He explains the advantages and disadvantages of shared budgets, as well as explaining why he often chooses not to use them. On this Blab: Tom Haslam (Host) and Rich Bloomfield
Short #51: Phone Calls Within Google Ads
In this short, we explore the mystery of phone calls within Google Ads, and why they may be harder to track than other conversion events. We talk about the ways to tell if Phone call conversions are being generated from your ads and how phone call tracking is not always easily monitored. On this Blab:…
Short #49: Low Performance on Google Ads?
In this short, our Paid Media Manager, Rich, joins us to discuss why your Google Ads Performance might be dropping. He reels off 5 quick key elements that could have an impact, and that may be worth checking. On this Blab: Tom Haslam (Host) and Rich Bloomfield
Short #15: Keyword Match Types
On this Marketing Blabs Short, Matt, Nick and Rich share how you can use keyword match types within your Google Ads to improve your return on investment. On this Blab: Tom Haslam (Host), Matt Janaway, Richard Bloomfield and Nick Janaway
Team Blab #7: Rich Bloomfield
In the second episode of our Team Blab series, Tom interviews our Paid Media Manager, Rich Bloomfield! From beginning his career in the busy city as a stock trader and how that provides his edge in the world of PPC, to his passion for charity work and the environment, Rich shares his journey. We hope…
Short #9: Google Quality Scores
In this Marketing Blabs Short, we talk about the importance of quality scores and their effect on cost per click. On this Blab: Tom Haslam, Matt Janaway, Richard Bloomfield and Nick Janaway
Blab #6: Maximising ROI with Google Ads
In this blab, we dive into the strategies and techniques that will help maximise your return on investment through Google Ads. We explore topics such as starting budgets, quality scores, Google Shopping, tracking, negative keywords, and the direction Google is taking with automation. We discuss the importance of budget allocation and leveraging Google Ads' features…
Measuring non-brand demand trends in a brand-heavy industry
by Rich Bloomfield | 1 March 2023
Learn how to find out what’s trending in your industry. With a little bit of know-how and the right tools, you can find out what’s in demand.
Digging for gold: How to find lucrative keyword opportunities for PPC or SEO
by Rich Bloomfield | 7 March 2018
The same can be said for keyword research within the context of digital marketing.
AdWords Quality Scores: 5 simple tips to improve your PPC performance
by Rich Bloomfield | 28 February 2017
Improving your AdWords quality scores can reduce your costs and generate more revenue. As I’m sure you’re aware, Google assigns a Quality Score to every single keyword in your AdWords campaign.
We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi.
By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.
We also aim to become a fully accredited carbon-neutral agency by the end of 2023.