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Unlocking the power of custom audiences and customer lists in Meta Ads
by Tom Haslam | 16 September 2024
Discover how to get your ads in front of the right people by using Meta’s custom audiences feature for Facebook and Instagram ads.
25 ChatGPT prompts for digital marketers
by Mel Healy | 2 September 2024
Fed up of waiting for inspiration to strike? Use these 25 ChatGPT prompts for digital marketing to free up your creative time for bigger things.
The importance of having a marketing strategy
by Charlotte Kinsella | 20 August 2024
Having a marketing strategy is essential to positioning your business. In this post, we’ll share with you our one page marketing plan template.
A beginner’s guide to social media ads with Meta
by Tom Haslam | 12 August 2024
Reach the eyes and ears of your audience with Meta’s social ads on Facebook and Instagram – find out how in this post from Marketing Labs.
Less is more: The rise of debranding in modern marketing
by Tom Haslam | 29 July 2024
Debranding is the hottest trend in modern marketing right now. Learn how it differs from rebranding and how to pivot your brand successfully.
Beginner’s guide to retargeting ads: How do they work?
by Nick Janaway | 15 July 2024
Retargeting ads are data-driven and effective. This guide explains what they are, their benefits, and how to set up retargeting ads.
Static HTML vs WordPress CMS: What’s the difference?
by Tom Haslam | 8 July 2024
Do you know the difference between static HTML and a WordPress CMS? In this blog, we dive into the differences and the pros and cons of both.
How to write about a subject with a low search volume
by Mel Healy | 2 July 2024
What do you write about if people aren’t active in your industry? Find out how to write about a subject with low search volume in this blog.
What is a URL slug, and why does it matter for SEO?
by Tilly Hayes | 25 June 2024
Not a creepy crawly found in your garden but an important part of your website. Learn more about URL slugs and how to optimise them for SEO.
Top 5 free Google SEO tools for beginners
by Charlotte Kinsella | 14 June 2024
Improve your website’s search performance with Google’s free tools. Learn what’s on offer in this guide to the top tools for beginners.
How to create a company page on LinkedIn
by Emma Nunns | 3 June 2024
LinkedIn is one of the largest professional networks in the world. Learn how to create a LinkedIn company page in six simple steps.
A guide to negative keywords in search campaigns
by Nick Janaway | 28 May 2024
Are you using negative keywords in your search campaigns? You could be missing out on an opportunity to improve your ad targeting and ROAS.