Blog

Two colleagues sat together with their laptops at a board table

The importance of having a marketing strategy

by Charlotte Kinsella | 20 August 2024

Having a marketing strategy is essential to positioning your business. In this post, we’ll share with you our one page marketing plan template.

Two colleagues sat chatting at board table

A beginner’s guide to social media ads with Meta

by Tom Haslam | 12 August 2024

Reach the eyes and ears of your audience with Meta’s social ads on Facebook and Instagram – find out how in this post from Marketing Labs.

Tom working at his desk

Less is more: The rise of debranding in modern marketing

by Tom Haslam | 29 July 2024

Debranding is the hottest trend in modern marketing right now. Learn how it differs from rebranding and how to pivot your brand successfully.

Google Ads screenshot

Beginner’s guide to retargeting ads: How do they work?

by Nick Janaway | 15 July 2024

Retargeting ads are data-driven and effective. This guide explains what they are, their benefits, and how to set up retargeting ads.

Nick, Tilly, Tom, and Emma sit behind a desk talking

Static HTML vs WordPress CMS: What’s the difference? 

by Tom Haslam | 8 July 2024

Do you know the difference between static HTML and a WordPress CMS? In this blog, we dive into the differences and the pros and cons of both.

Josh and Mel sit on couch in Marketing Labs office chating

How to write about a subject with a low search volume 

by Mel Healy | 2 July 2024

What do you write about if people aren’t active in your industry? Find out how to write about a subject with low search volume in this blog.

URL structure shown on a computer screen

What is a URL slug, and why does it matter for SEO?

by Tilly Hayes | 25 June 2024

Not a creepy crawly found in your garden but an important part of your website. Learn more about URL slugs and how to optimise them for SEO.

Two people sat behind laptop screens at a meeting table

Top 5 free Google SEO tools for beginners

by Charlotte Kinsella | 14 June 2024

Improve your website’s search performance with Google’s free tools. Learn what’s on offer in this guide to the top tools for beginners.

LinkedIn on a phone and a laptop

How to create a company page on LinkedIn

by Emma Nunns | 3 June 2024

LinkedIn is one of the largest professional networks in the world. Learn how to create a LinkedIn company page in six simple steps.

Head of Digital, Nick Janaway working at his computer in the Marketing Labs office in Retford

A guide to negative keywords in search campaigns

by Nick Janaway | 28 May 2024

Are you using negative keywords in your search campaigns? You could be missing out on an opportunity to improve your ad targeting and ROAS.

Tom and Emma sat at the board table with laptops discussing a project

Unveiling colour psychology in branding and marketing

by Tom Haslam | 21 May 2024

Colour evokes emotion, which in turn affects our purchasing decisions. Learn more about the emotions we attach to colour and it’s link to branding.

How to set up and use Google My Business for local SEO

by Tilly Hayes | 6 May 2024

Looking to promote your business on Google? Check out Google My Business, a great free marketing tool to help boost your rankings.