Blog

Matt Janaway and Tom Haslam chatting around a laptop

A guide to setting up and using Bing Webmaster Tools [2024]

by Matt Janaway | 29 April 2024

The definitive guide to setting up and using Bing Webmaster Tools in 2024 from Marketing Labs’ CEO Matt Janaway.

How and where to add social share buttons to your website

by Tom Haslam | 15 April 2024

Social share buttons make your content easier to share, earning you traffic. This post shows you how and where to add share buttons to your site.

Mel Healy and Matt Janaway preparing to record a podcast on UGC

How can UGC help with your SEO [2024]

by Mel Healy | 2 April 2024

User-generated content, or UGC, can give your SEO a competitive edge. Here’s everything you need to know about using UGC for SEO.

Graphic - Bing logo and Google Ads logo

Bing vs Google ads – where should you spend your money?

by Nick Janaway | 18 March 2024

Should you be advertising with Microsoft? You could be missing out. Learn more about the differences between Google and Bing ads in this blog.

The Marketing Labs team get round the table to discuss the latest project

What is user-generated content, and why is it important?

by Mel Healy | 4 March 2024

User-generated content is a kind of digital word-of-mouth. Learn how to harness the power of UGC in this blog from Marketing Labs.

Matt Janaway, Marketing Labs' CEO, sits at his desk

Shoppable social media posts: The ultimate guide [2024]

by Matt Janaway | 19 February 2024

Learn how to monetise your social media presence with shoppable posts and the best practices to maximise your sales.

Man holds phone with Google on the screen and a laptop in the background

How to create a Google Merchant Centre shopping feed [2024]

by Nick Janaway | 5 February 2024

Unlock the power of online retail with our guide to setting up your Google Merchant Centre, inc how to link up your accounts and product promotion.

Marketing Labs staff member sets up a camera for recording

How to increase landing page conversions with video

by Tom Haslam | 22 January 2024

Video conveys complex information simply and engages the viewer. Learn how to increase your landing page conversions using video.

Nick Janaway sits at his desk in the Marketing Labs office

What is programmatic advertising, and how does it work?

by Nick Janaway | 8 January 2024

Learn what programmatic advertising is and how it works. We look at the benefits of automated ad buying and how to get the most from it.

Marketing Labs team discuss a new website design

The benefits of regularly updating your WordPress plugins

by Tom Haslam | 1 December 2023

Your website is at risk of a security breach if you don’t regularly update your plugins. It’s a crucial part of maintaining your website – find out how.

How to create an effective social media strategy

by Mel Healy | 20 November 2023

Social media is a marketplace exploding with opportunities, but how do you harness this potential? Learn how to create an effective strategy.

Device showing the button to 'start selling' on Amazon

How to sell on Amazon for beginners 

by Matt Janaway | 10 November 2023

Are you feeling overwhelmed by the thought of selling on Amazon? Fear not – we’re here to guide you through the complexities and simplify them.