Client case study
Bradlands Pet Supplies
Project overview
Bradlands are a small family-run business based in Retford (just down the road from Marketing Labs) that supply a range of products for all pets. The small team needed our help in promoting their online business and generating both awareness and sales via their eCommerce store.
Performance and growth statistics
914%
Traffic Increase
1169%
Keyword Growth
48%
Revenue Increase
The challenge
The website had previously had some technical SEO issues which were causing a multitude of problems for the business. An initial drop in online sales saw the business lose revenue and traffic drops. We were tasked to develop an long-term SEO strategy to help define and grow the organic performance of the website.
The solution
We stepped in to help develop an organic growth strategy. Initially, we helped fix the technical issues found during our technical SEO audit – without this information, we can’t move forward or build on the foundational aspects of the search performance. We then put together a link-building strategy alongside content optimisations for the website. We also helped address a range of issues, inlcuding duplicate content, canonical URL fixes, and meta descriptions amongst an array of other SEO strategies.
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