Client case study
Plascompo
Project overview
We partnered with Sheffield-based business Plascompo, specialists in the protection of manufactured products, to revitalise their online presence. Our website design and development team introduced a new look to the website along with updated and simplified layouts and usability across the website, creating a simple, user-friendly experience. Crucial to their digital transformation was migrating their CMS from OpenCart to a robust WordPress and WooCommerce platform.
The challenge
Managing Plascompo’s myriad of products presented a complex issue, exacerbated by incorrect data migration for the WooCommerce import. The incompatibility led to disjointed product information, hindering the smooth transition they desired. This inefficiency posed significant challenges to both user experience and site functionality.
The solution
We realigned Plascompo’s extensive product data, ensuring a seamless integration with WooCommerce. The user interface was simplified for intuitive navigation, and our team modernised layouts and overall design, enhancing the site’s aesthetic appeal. Acknowledging the power of quality content, we introduced a blog functionality to foster engagement and share industry insights. Existing content underwent meticulous optimisation to increase relevance and resonance. Furthermore, product titles were strategically optimised for SEO, boosting organic traffic and enhancing online visibility. Our holistic solution thus transformed Plascompo’s website into a user-friendly, aesthetically pleasing, and SEO-optimised platform, poised for business growth.
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