Client case study
Riggotts
Project overview
Marketing Labs has had the pleasure of working with Riggotts, a leading line marking company based in Tuxford, for over three years. During this time, we’ve had the opportunity to collaborate on a range of digital marketing projects, with a recent focus on re-designing and developing their new website.
Despite achieving impressive results from our SEO and PPC efforts, we identified significant room for further improvement. We saw an opportunity to refocus the brand, re-optimise keywords, and elevate their online presence. The results of our partnership have been outstanding, with significant improvements across multiple areas. We’ve seen a substantial 225% increase in organic traffic, a notable 75% increase in keyword rankings, and a remarkable 1346% increase in Google Ads conversions. Furthermore, we’ve been able to reduce the cost per conversion by a staggering 95%.
Performance and growth statistics
225%
increase in organic traffic
75%
increase in keyword rankings
1346%
increase in Google conversions
95%
reduction in cost/conversion
The challenge
Although our initial SEO and PPC campaigns had delivered strong performance, we recognised that Riggotts’ outdated website was hindering their online potential. The old site was not optimised for SEO, with poor keyword targeting and a lack of relevant content. This was resulting in missed opportunities for organic traffic and conversions. Furthermore, the website’s design was no longer reflective of the brand’s values and mission, failing to engage users and drive conversions. We identified a need to revamp the website, refocus the brand’s online presence, and unlock further opportunities for growth.
The solution
Our team of experts worked closely with Riggotts to design and develop a brand-new website that addressed their specific needs and goals. We began by conducting a thorough keyword analysis, identifying opportunities to optimise the website for relevant search terms and drive more targeted traffic.
We then developed a modern, user-centric design that effectively communicated Riggotts’ brand values and mission. The new website features a seamless user experience, with intuitive navigation and clear calls-to-action. Additionally, we produced high-quality video content for their new website and social media channels, further enhancing their online presence. By combining our digital marketing expertise with Riggotts’ industry knowledge, we were able to create a website that truly reflects their brand values and drives real results.
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