The Traditional Company

Initially, The Traditional Company had multiple websites selling individual items, which split focus and meant working on improving ranking for multiple websites. Each of these websites was also technically poor, meaning they would have required a lot of work to improve them in terms of SEO, CRO and UX.

We recommended that rather than working across multiple sites, all products get moved onto one website. This would allow all work to take place on one site while also helping to gain more traction as an expert in the industry.

We looked to improve SEO performance of the website by continuously monitoring keyword rankings and looking for opportunities to improve them. We then implemented on-page SEO changes to help boost rankings for existing and new relevant keywords. On top of this, we also improved link equity by building new, high-quality links and dealing with existing low-quality links.

To make the most of the website’s blog, we created a content strategy with SEO in mind, producing high-quality content that answered relevant questions and targeted specific keywords and longtail searches.

We also set up a Google Ads account running selective and incredibly targeted campaigns. We optimised campaigns to ensure low cost-per-click but high ROI, helping to drive more enquiries.