Client case study
Warmies®
Project overview
Marketing Labs partnered with Warmies®, a beloved brand of microwavable cuddly toys and wellness products, to enhance their online presence and drive revenue growth.
Our collaboration focuses on improving and growing their organic SEO, optimising Google ads performance, and to provide ad-hoc support for ongoing website development to elevate the e-commerce experience.
Visit the Warmies® website >
Performance and growth statistics
74%
increase in organic web visitors
513%
increase in organic revenue
615%
increase in avg monthly conversions
453%
increase in avg monthly revenue
The challenge
Warmies® faced a common challenge many e-commerce businesses encounter: struggling to maximise their online potential. Despite their unique product range, their website was not fully optimised, hindering their ability to attract and engage with their target audience.
Their technical SEO structure was initially a problem, and their Google Ads campaigns were not generating the desired return on ad spend (ROAS). The website’s structure, design, and user experience also needed refinement to effectively showcase their products and drive more conversions.
The solution
We implemented a comprehensive SEO strategy, optimising Warmies®’ website and Google Ads campaigns to drive more targeted traffic and increase conversions. We worked closely with the Warmies® team to develop and refine their website, introducing improvements to the menu structure, design, categorisation, and UX.
We also identified and targeted key SEO opportunities, including new content opportunities for existing product ranges, to enhance their online visibility and drive organic growth. As a result, we’ve seen a significant uplift in ROAS and SEO performance, with continued growth and a stronger online presence for the Warmies® brand.
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