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The Jaguar rebrand: Uncovered
by Tom Haslam | 27 November 2024
As a designer, I was pretty put about by the rebrand that Jaguar launched not long ago. For me, the iconic British brand was destroyed in one fell swoop! Yes, this sounds rather drastic, but the rebrand is so far from what we expected, it really does feel that way. I’m all for brands freshening…
Connect Storage Systems
What was included: Branding, SEO, Website Design
Marketing Labs reimagined Connect Storage Systems’ brand and website by enhancing UX, modernising the design, and laying SEO foundation for future growth.
Blab #28: Utilising Video for Brand
In this episode, we discuss the importance of utilising video for you brand. We cover the different way in which you can implement video into marketing efforts. You don’t want to miss this one! On this Blab: Tilly Hayes (Host), Tom Haslam, Nick Janaway and Matt Janaway
Short #56: Colour Psychology
In this short, we are joined by Creative Director Tom to talk about all things colour psychology! Colour is one of the most important parts of your branding. It is often the first element that is recognisable for consumers, so it is important that you choose the colours that convey the message you are trying…
Blab #24: Creativity vs Functionality
In this episode, we discuss a frequently covered topic in the Marketing Labs office – which is more important, creativity or functionality? When building a website, our team can sometimes find themselves at odds. While our designer wants to craft a visually stunning experience, our developer wants to prioritise making the site fast, secure and…
Blab #22: Rebrand vs Debrand
In this episode, we discuss one of the most crucial decisions many businesses face: rebrand or debrand. We explore the strategies behind debranding and rebranding, share some good and bad examples, and explain when to use each approach to revive your brand. You don’t want to miss this one! On this Blab: Tilly Hayes (Host),…
Less is more: The rise of debranding in modern marketing
by Tom Haslam | 29 July 2024
Debranding is the hottest trend in modern marketing right now. Learn how it differs from rebranding and how to pivot your brand successfully.
Short #40: Visual Identity
In this short, we sit down with Marketing Labs Creative Director, Tom, and discuss the importance of visual identity, and making sure when it comes to branding and visuals, everything is consistent. On this Blab: Tilly Hayes (Host) and Tom Haslam
Short #38: Brand Consistency
In this short, our Creative Director, Tom, discusses brand consistency and the importance of giving users a cohesive experience when visiting your website, and how being consistent can enhance your recognition as a business. On this Blab: Tilly Hayes (Host) and Tom Haslam
Unveiling colour psychology in branding and marketing
by Tom Haslam | 21 May 2024
Colour evokes emotion, which in turn affects our purchasing decisions. Learn more about the emotions we attach to colour and it’s link to branding.
Blab #16: The Power of Brand Storytelling
In this episode, the team chat with special guest Clare Froggatt from Make a Brew. We delve into the world of brand storytelling and how important and powerful it can be when amplifying your brand. Your story can be one of the most influential parts of building your brand, whether it helps to build you…
How to increase landing page conversions with video
by Tom Haslam | 22 January 2024
Video conveys complex information simply and engages the viewer. Learn how to increase your landing page conversions using video.