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Short #25: Don’t Use AI to Write Your Content

In this short, our CEO Matt explains how Google are now penalising people for using AI content on their website. We've been shouting about this for some time now and it's time to take action. Trust in the experts when it comes to content, not a computer. On This Short: Tom Haslam (host) and Matt…

Short #24: CTAs in Your Blog

In this short, Mel outlines why you shouldn't use your blog as a place for selling. Use it for education. On this Short: Tom Haslam and Mel Healy

The Marketing Labs team get round the table to discuss the latest project

What is user-generated content, and why is it important?

by Mel Healy | 4 March 2024

User-generated content is a kind of digital word-of-mouth. Learn how to harness the power of UGC in this blog from Marketing Labs.

Blab #14: What is User Generated Content?

In this episode, we're diving deep into the heart of the social media landscape with user-generated content (UGC). Join host Tom Haslam and our expert panel as we explore the defining characteristics of UGC, its impact on online diversity, and why authenticity is key for consumer trust. Don't miss out on this insightful discussion that's…

Matt Janaway, Marketing Labs' CEO, sits at his desk

Shoppable social media posts: The ultimate guide [2024]

by Matt Janaway | 19 February 2024

Learn how to monetise your social media presence with shoppable posts and the best practices to maximise your sales.

Short #22: AI Content Damaging

In this short, our Head of Content, Mel, explains the damaging effect bulk AI content can have on your website. On this Blab: Tom Haslam and Mel Healy

How to create an effective social media strategy

by Mel Healy | 20 November 2023

Social media is a marketplace exploding with opportunities, but how do you harness this potential? Learn how to create an effective strategy.

Marketing Labs podcast in action. Three people sit round the table to record a podcast

How to measure the success of your content marketing  

by Mel Healy | 27 October 2023

Measuring the success of your content marketing is far from straightforward, but it’s critical if you want to keep doing it. Find out how in this blog post

Short #13: Structuring Content

Are you a digital content writer? Then this is the Short for you! In this Marketing Blab Short, Mel shares her insights on structuring your content correctly for the appropriate digital platform. On this Blab: Tom Haslam and Mel Healy

Short #10: Video Testimonials

In this Short, our Digital Marketing Executive and video expert shares the importance of creating and using video testimonials within your marketing strategy. On this Blab: Tom Haslam and Josie Quigley-Jay

Short #8: Blog Not for Selling

In this short Marketing Blabs episode we chat with Mel Healy, our Head of Content, who shares the importance of not using your blog page as a selling platform. On this Blab: Tom Haslam and Mel Healy

Updating a website

Five signs you need to update your website

by Tom Haslam | 3 July 2023

How do you know when it’s time to refresh your website with a new look and feel? In this article, we look at the signs your website needs updating.