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Short #44: Educate vs Selling

In this week's short, we are joined by our Creative Director, Tom, to cover the importance of a user's journey and how education over selling can build trust within your reader. He tells us how focusing on educating can help with your engagement rate as well as generating future leads. On this Blab: Tilly Hayes…

LinkedIn on a phone and a laptop

How to create a company page on LinkedIn

by Emma Nunns | 3 June 2024

LinkedIn is one of the largest professional networks in the world. Learn how to create a LinkedIn company page in six simple steps.

Short #37: Understanding the Sales Funnel

In this short, our Founder and CEO, Matt, takes us through each stage of the sales funnel and the journey a potential client will make before converting. On this Blab: Tom Haslam (Host) and Matt Janaway

Head of Digital, Nick Janaway working at his computer in the Marketing Labs office in Retford

A guide to negative keywords in search campaigns

by Nick Janaway | 28 May 2024

Are you using negative keywords in your search campaigns? You could be missing out on an opportunity to improve your ad targeting and ROAS.

How to set up and use Google My Business for local SEO

by Tilly Hayes | 6 May 2024

Looking to promote your business on Google? Check out Google My Business, a great free marketing tool to help boost your rankings.

Matt Janaway and Tom Haslam chatting around a laptop

A guide to setting up and using Bing Webmaster Tools [2024]

by Matt Janaway | 29 April 2024

The definitive guide to setting up and using Bing Webmaster Tools in 2024 from Marketing Labs’ CEO Matt Janaway.

Short #31: Distracting Page Designs

In this short, Matt talks about how page designs can sometimes become distracting. Sometimes, it's better to keep things simple and focus on the content at hand. On this Blab: Tom Haslam (host) and Matt Janaway

Short #30: Knee Jerk Decisions in Marketing

In this short, we explore the dangers of knee-jerk marketing decisions and the transformative power of data-driven strategies. In this short: Tom and Jordan Stachini (Co&Co)

Short #29: Don’t Build It Without Marketing It

In this short, guest speaker Jordan Stachini used another great anology that refers to how you should never build a website without marketing it. You wouldn't buy a Ferrari and not put fuel in it would you? On this Short: Tom Haslam (host) and Jordan Stachini

Blab #15: ROI Driven Marketing

In this episode, we kick off 2024 with a focus on the heartbeat of marketing success: ROI. Hear from marketing maven Jordan Stacchini of Co+Co as we unpack the secrets to measuring and maximising your marketing investments. Get ready for a no-nonsense guide to boosting your business's bottom line in a conversation that cuts through…

Short #27: Your Website Isn’t About You

In this short, our CEO Matt Janaway uncovers a controversial topic about how your website isn't about you! It's about your visitors! On this Short: Tom Haslam (host) and Matt Janaway

Short #26: Understanding Buyer Journeys

In this short, Jordan Stachini from Co&Co explains how we should not value customers at the 'bottom of the funnel' higher than the ones at the top. All customers should be seen as valuable – but we should never overlook where they are in their journey. On this Short: Tom Haslam (host) and Jordan Stachini…