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    Nick working at his computer

    Writing a retargeting and remarketing strategy

    by Nick Janaway | 23 September 2024

    Retargeting and remarketing are pivotal to successful ecommerce in 2024. Learn how to write a strategy for retargeting your ‘almost’ custoemrs

    Man holds phone with Google on the screen and a laptop in the background

    How to create a Google Merchant Centre shopping feed [2024]

    by Nick Janaway | 5 February 2024

    Unlock the power of online retail with our guide to setting up your Google Merchant Centre, inc how to link up your accounts and product promotion.

    Nick Janaway sits at his desk in the Marketing Labs office

    What is programmatic advertising, and how does it work?

    by Nick Janaway | 8 January 2024

    Learn what programmatic advertising is and how it works. We look at the benefits of automated ad buying and how to get the most from it.

    Nick Janaway records a podcast on PPC

    How PPC and SEO can work together to drive results

    by Nick Janaway | 13 October 2023

    Managing your PPC & SEO separately can lead to missed opportunities. In this post, we look at ways you can combine them to drive results.

    Digital marketing expert sits at screen with Google Analytics open

    Understanding Google PMax – tips to maximise your efforts

    by Nick Janaway | 4 August 2023

    PMax is Google’s new AI-based approach to running ads. Learn more about how this system works and how to get the best from it.

    Google Shopping campaigns – how to maximise your return

    by Nick Janaway | 23 January 2023

    Google Shopping is an essential tool for e-commerce businesses, driving traffic and sales. Learn how to optimise your ad campaigns and get more for your money.