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CloudTech24

Discover how Marketing Labs partnered with CloudTech24 to drive a 2276% increase in conversions and 55% growth in organic keywords through a digital marketing approach

Warmies®

See how Marketing Labs helped Warmies® boost organic revenue by 513% and monthly conversions by 615% through strategic SEO, paid media, and UX enhancements.

Short #54: Shared Budgets In Google Ads

In this short, we sit down with Rich to discuss why you should use shared budgets in Google Ads. He explains the advantages and disadvantages of shared budgets, as well as explaining why he often chooses not to use them. On this Blab: Tom Haslam (Host) and Rich Bloomfield

Nick working at his computer

Writing a retargeting and remarketing strategy

by Nick Janaway | 23 September 2024

Retargeting and remarketing are pivotal to successful ecommerce in 2024. Learn how to write a strategy for retargeting your ‘almost’ custoemrs

Short #51: Phone Calls Within Google Ads

In this short, we explore the mystery of phone calls within Google Ads, and why they may be harder to track than other conversion events. We talk about the ways to tell if Phone call conversions are being generated from your ads and how phone call tracking is not always easily monitored. On this Blab:…

Short #49: Low Performance on Google Ads?

In this short, our Paid Media Manager, Rich, joins us to discuss why your Google Ads Performance might be dropping. He reels off 5 quick key elements that could have an impact, and that may be worth checking. On this Blab: Tom Haslam (Host) and Rich Bloomfield

Riggotts

Marketing Labs partnered with Riggots to deliver a 1346% increase in Google Ads conversions and a 225% boost in organic traffic through strategic website redevelopment and digital marketing.

Google Ads screenshot

Beginner’s guide to retargeting ads: How do they work?

by Nick Janaway | 15 July 2024

Retargeting ads are data-driven and effective. This guide explains what they are, their benefits, and how to set up retargeting ads.

Blab #18: Google vs Bing PPC

In this Blab, we are joined by the dynamic duo Nick and Matt to unpack the pros, cons and insider tips on leveraging Google and Bing for your PPC campaigns. We cover the key differences between Google and Bing, as well as comparing audience size, cost, and so much more! So, whether you're allocating your…

Two people sat behind laptop screens at a meeting table

Top 5 free Google SEO tools for beginners

by Charlotte Kinsella | 14 June 2024

Improve your website’s search performance with Google’s free tools. Learn what’s on offer in this guide to the top tools for beginners.

Head of Digital, Nick Janaway working at his computer in the Marketing Labs office in Retford

A guide to negative keywords in search campaigns

by Nick Janaway | 28 May 2024

Are you using negative keywords in your search campaigns? You could be missing out on an opportunity to improve your ad targeting and ROAS.

Short #28: Beginner Google Ads Mistakes

Today, Matt delves into the main areas where newbies tend to make mistakes when it comes to managing Google ads accounts. On this Short: Tom Haslam (host) and Matt Janaway