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How to create a Google Merchant Centre shopping feed [2024]
by Nick Janaway | 5 February 2024
Unlock the power of online retail with our guide to setting up your Google Merchant Centre, inc how to link up your accounts and product promotion.
What is programmatic advertising, and how does it work?
by Nick Janaway | 8 January 2024
Learn what programmatic advertising is and how it works. We look at the benefits of automated ad buying and how to get the most from it.
Blab #12: Programmatic Ads
Join us in this Marketing Blabs episode exploring the shift towards programmatic advertising in platforms like Google and Meta. We'll guide you through strategies to protect your interests and maximise your advertising impact. Whether you're a marketing veteran or new to the scene, this Blab is your compass in the ever-changing landscape of digital advertising.…
Short #15: Keyword Match Types
On this Marketing Blabs Short, Matt, Nick and Rich share how you can use keyword match types within your Google Ads to improve your return on investment. On this Blab: Tom Haslam (Host), Matt Janaway, Richard Bloomfield and Nick Janaway
How PPC and SEO can work together to drive results
by Nick Janaway | 13 October 2023
Managing your PPC & SEO separately can lead to missed opportunities. In this post, we look at ways you can combine them to drive results.
LuluB Jewellery
Discover how Marketing Labs drove a 3792% PPC revenue boost and 585% increase in Lulu B Jewellery organic traffic through strategic SEO and paid search optimisation.
Short #9: Google Quality Scores
In this Marketing Blabs Short, we talk about the importance of quality scores and their effect on cost per click. On this Blab: Tom Haslam, Matt Janaway, Richard Bloomfield and Nick Janaway
Understanding Google PMax – tips to maximise your efforts
by Nick Janaway | 4 August 2023
PMax is Google’s new AI-based approach to running ads. Learn more about how this system works and how to get the best from it.
Blab #6: Maximising ROI with Google Ads
In this blab, we dive into the strategies and techniques that will help maximise your return on investment through Google Ads. We explore topics such as starting budgets, quality scores, Google Shopping, tracking, negative keywords, and the direction Google is taking with automation. We discuss the importance of budget allocation and leveraging Google Ads' features…
Measuring non-brand demand trends in a brand-heavy industry
by Rich Bloomfield | 1 March 2023
Learn how to find out what’s trending in your industry. With a little bit of know-how and the right tools, you can find out what’s in demand.
Google Shopping campaigns – how to maximise your return
by Nick Janaway | 23 January 2023
Google Shopping is an essential tool for e-commerce businesses, driving traffic and sales. Learn how to optimise your ad campaigns and get more for your money.
DD Group
What was included: Consulting, Content Marketing, eCommerce, PPC, SEO, Social Media Marketing
Marketing Labs helped DD Group generate £13.7m in organic and paid revenue with a targeted digital strategy—delivering a 40.5x ROI and 102% boost in Page 1 keywords.