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How Instagram capitalised on TikTok’s short-lived US ban
by Kyle Walton | 17 February 2025
Discover how Instagram aimed to capitalise on TikTok’s temporary ban by rolling out huge new updates in 2025.
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What Meta’s fact-checking exit means for marketing
by Kyle Walton | 17 January 2025
Meta is ditching fact-checking in favour of a community-driven moderation system – what does this mean for marketers? Discover more in this post.
Blab #27: Paid Social Uncovered
Paid social media has become an essential component of any digital marketing strategy, but have you really considered your approach? In this episode, we uncover the world of paid socials, discussing the benefits, best practices and so much more! You don’t want to miss this one! On this Blab: Tilly Hayes (Host), Matt Janaway, Charlotte…
CapCut vs Adobe Premiere Pro: A beginner’s experience
by Charlotte Kinsella | 7 October 2024
Looking for an alternative to CapCut? Here’s how I found switching from CapCut to Adobe Premier if you’re just starting out with video editing
Short #55: Targeting Audiences In Paid Social
In this short, we are joined by Tom to unpack the world of paid social, more specifically, targeting the right audiences. He covers the importance of retargeting and how different assets can be used to refine this process. On this Blab: Tilly Hayes (Host) and Tom Haslam
Unlocking the power of custom audiences and customer lists in Meta Ads
by Tom Haslam | 16 September 2024
Discover how to get your ads in front of the right people by using Meta’s custom audiences feature for Facebook and Instagram ads.
A beginner’s guide to social media ads with Meta
by Tom Haslam | 12 August 2024
Reach the eyes and ears of your audience with Meta’s social ads on Facebook and Instagram – find out how in this post from Marketing Labs.
How to create a company page on LinkedIn
by Emma Nunns | 3 June 2024
LinkedIn is one of the largest professional networks in the world. Learn how to create a LinkedIn company page in six simple steps.
How to set up and use Google My Business for local SEO
by Tilly Hayes | 6 May 2024
Looking to promote your business on Google? Check out Google My Business, a great free marketing tool to help boost your rankings.
How and where to add social share buttons to your website
by Tom Haslam | 15 April 2024
Social share buttons make your content easier to share, earning you traffic. This post shows you how and where to add share buttons to your site.
How can UGC help with your SEO [2024]
by Mel Healy | 2 April 2024
User-generated content, or UGC, can give your SEO a competitive edge. Here’s everything you need to know about using UGC for SEO.
What is user-generated content, and why is it important?
by Mel Healy | 4 March 2024
User-generated content is a kind of digital word-of-mouth. Learn how to harness the power of UGC in this blog from Marketing Labs.