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The importance of having a marketing strategy
by Charlotte Kinsella | 20 August 2024
Having a marketing strategy is essential to positioning your business. In this post, we’ll share with you our one page marketing plan template.
Blab #21: Local SEO Strategies
In this episode, we sit down with Head of Digital Nick Janaway and SEO Executive Tilly Hayes to discuss Local SEO, which is essential for businesses that want to be found in their geographic area. We discuss techniques, strategies and best practices to help you optimise your Local SEO efforts. If you're a business owner…
Short #48: Content Purpose
In this short, CEO Matt joins us to discuss the purpose of content. We cover a tool called The Impact Test, which involves reviewing your content and asking yourself a few questions. Does this content offer value? Does it solve my audience's problems? Does it offer insight? Does it encourage action? If so, your content…
A beginner’s guide to social media ads with Meta
by Tom Haslam | 12 August 2024
Reach the eyes and ears of your audience with Meta’s social ads on Facebook and Instagram – find out how in this post from Marketing Labs.
Short #47: Engaging Content
In this short, Creative Director Tom joins us to define engaging content and its crucial role for any brand. We discuss the role of different forms of content and how to ensure you’re marketing your content towards the right audience. On this Blab: Tilly Hayes (Host) and Tom Haslam
Blab #20: Content for B2B
In this episode, we sit down with Marketing Labs' very own content experts to discuss the world of B2B marketing. We cover how crucial it is to create effective and engaging content in order to build relationships and trust within your audience. Whether you are a small business trying to grow your online presence or…
Short #46: Website Units
In this short, we are joined by our Web Developer, Josh, to discuss units of measure when it comes to your Website. We cover pixels, percentages, viewport width, EM and root EM. On this Blab: Tom Haslam (host) and Josh Stapleton
Less is more: The rise of debranding in modern marketing
by Tom Haslam | 29 July 2024
Debranding is the hottest trend in modern marketing right now. Learn how it differs from rebranding and how to pivot your brand successfully.
Short #45: One Page Marketing Plan
In this week's short, we sit down with Matt to explain why having a one-page marketing plan is crucial and how businesses can find the sweet spot with strategy. Matt explains how to keep your plan simple, covering all the questions you should be asking yourself when putting this plan together. On this Blab: Tom…
Blab #19: WooCommerce 101
In this Blab, we are joined by our resident Web developer, Josh, our CEO, Matt, and our Creative Director, Tom, to dive into the world of eCommerce with a big focus on WooCommerce. We'll be breaking down what it is, its many benefits, usability, and so much more! Whether you are a small business owner…
Short #44: Educate vs Selling
In this week's short, we are joined by our Creative Director, Tom, to cover the importance of a user's journey and how education over selling can build trust within your reader. He tells us how focusing on educating can help with your engagement rate as well as generating future leads. On this Blab: Tilly Hayes…
Beginner’s guide to retargeting ads: How do they work?
by Nick Janaway | 15 July 2024
Retargeting ads are data-driven and effective. This guide explains what they are, their benefits, and how to set up retargeting ads.