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Two colleagues sat together with their laptops at a board table

The importance of having a marketing strategy

by Charlotte Kinsella | 20 August 2024

Having a marketing strategy is essential to positioning your business. In this post, we’ll share with you our one page marketing plan template.

Blab #21: Local SEO Strategies

In this episode, we sit down with Head of Digital Nick Janaway and SEO Executive Tilly Hayes to discuss Local SEO, which is essential for businesses that want to be found in their geographic area. We discuss techniques, strategies and best practices to help you optimise your Local SEO efforts. If you're a business owner…

Short #48: Content Purpose

In this short, CEO Matt joins us to discuss the purpose of content. We cover a tool called The Impact Test, which involves reviewing your content and asking yourself a few questions. Does this content offer value? Does it solve my audience's problems? Does it offer insight? Does it encourage action? If so, your content…

Two colleagues sat chatting at board table

A beginner’s guide to social media ads with Meta

by Tom Haslam | 12 August 2024

Reach the eyes and ears of your audience with Meta’s social ads on Facebook and Instagram – find out how in this post from Marketing Labs.

Short #47: Engaging Content

In this short, Creative Director Tom joins us to define engaging content and its crucial role for any brand. We discuss the role of different forms of content and how to ensure you’re marketing your content towards the right audience. On this Blab: Tilly Hayes (Host) and Tom Haslam

Blab #20: Content for B2B

In this episode, we sit down with Marketing Labs' very own content experts to discuss the world of B2B marketing. We cover how crucial it is to create effective and engaging content in order to build relationships and trust within your audience. Whether you are a small business trying to grow your online presence or…

Short #46: Website Units

In this short, we are joined by our Web Developer, Josh, to discuss units of measure when it comes to your Website. We cover pixels, percentages, viewport width, EM and root EM. On this Blab: Tom Haslam (host) and Josh Stapleton

Tom working at his desk

Less is more: The rise of debranding in modern marketing

by Tom Haslam | 29 July 2024

Debranding is the hottest trend in modern marketing right now. Learn how it differs from rebranding and how to pivot your brand successfully.

Short #45: One Page Marketing Plan

In this week's short, we sit down with Matt to explain why having a one-page marketing plan is crucial and how businesses can find the sweet spot with strategy. Matt explains how to keep your plan simple, covering all the questions you should be asking yourself when putting this plan together. On this Blab: Tom…

Blab #19: WooCommerce 101

In this Blab, we are joined by our resident Web developer, Josh, our CEO, Matt, and our Creative Director, Tom, to dive into the world of eCommerce with a big focus on WooCommerce. We'll be breaking down what it is, its many benefits, usability, and so much more! Whether you are a small business owner…

Short #44: Educate vs Selling

In this week's short, we are joined by our Creative Director, Tom, to cover the importance of a user's journey and how education over selling can build trust within your reader. He tells us how focusing on educating can help with your engagement rate as well as generating future leads. On this Blab: Tilly Hayes…

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Beginner’s guide to retargeting ads: How do they work?

by Nick Janaway | 15 July 2024

Retargeting ads are data-driven and effective. This guide explains what they are, their benefits, and how to set up retargeting ads.