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Short #44: Educate vs Selling

In this week's short, we are joined by our Creative Director, Tom, to cover the importance of a user's journey and how education over selling can build trust within your reader. He tells us how focusing on educating can help with your engagement rate as well as generating future leads. On this Blab: Tilly Hayes…

Google Ads screenshot

Beginner’s guide to retargeting ads: How do they work?

by Nick Janaway | 15 July 2024

Retargeting ads are data-driven and effective. This guide explains what they are, their benefits, and how to set up retargeting ads.

Short #43: What is A/B Testing?

In this short, our SEO Executive, Tilly, talks us through the process of A/B testing, covering what it is, how it works and when it should be implemented. On this Blab: Tom Haslam (Host) and Tilly Hayes

Nick, Tilly, Tom, and Emma sit behind a desk talking

Static HTML vs WordPress CMS: What’s the difference? 

by Tom Haslam | 8 July 2024

Do you know the difference between static HTML and a WordPress CMS? In this blog, we dive into the differences and the pros and cons of both.

Blab #18: Google vs Bing PPC

In this Blab, we are joined by the dynamic duo Nick and Matt to unpack the pros, cons and insider tips on leveraging Google and Bing for your PPC campaigns. We cover the key differences between Google and Bing, as well as comparing audience size, cost, and so much more! So, whether you're allocating your…

Short #42: Website Usernames

In this short, we are joined by Marketing Labs' very own Web Developer, Josh, to discuss the importance of having a unique website username, as well as the importance of using secure passwords and 2-factor authentication. On this Blab: Tom Haslam (Host) and Josh Stapleton

Josh and Mel sit on couch in Marketing Labs office chating

How to write about a subject with a low search volume 

by Mel Healy | 2 July 2024

What do you write about if people aren’t active in your industry? Find out how to write about a subject with low search volume in this blog.

Short #41: Updating Internal Links to Replace 301 Redirects

In this short, our CEO Matt provides us with a simple SEO hack that will help you fix your internal links to replace 301 redirects. He explains the issues with redirect chains and how they can affect user experience, as well as explaining how fixing this can help your search performance. On this Blab: Tom…

URL structure shown on a computer screen

What is a URL slug, and why does it matter for SEO?

by Tilly Hayes | 25 June 2024

Not a creepy crawly found in your garden but an important part of your website. Learn more about URL slugs and how to optimise them for SEO.

Short #40: Visual Identity

In this short, we sit down with Marketing Labs Creative Director, Tom, and discuss the importance of visual identity, and making sure when it comes to branding and visuals, everything is consistent. On this Blab: Tilly Hayes (Host) and Tom Haslam

Two people sat behind laptop screens at a meeting table

Top 5 free Google SEO tools for beginners

by Charlotte Kinsella | 14 June 2024

Improve your website’s search performance with Google’s free tools. Learn what’s on offer in this guide to the top tools for beginners.

Short #39: SSL Certificates

In this short, Josh explains the importance behind SSL Certificates, covering the effect that simply not having them can have on your potential clients and their trust in your site, as well as how this can affect the way in which your rank on Google. On this Blab: Tom Haslam (Host) and Josh Stapleton