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LinkedIn on a phone and a laptop

How to create a company page on LinkedIn

by Emma Nunns | 3 June 2024

LinkedIn is one of the largest professional networks in the world. Learn how to create a LinkedIn company page in six simple steps.

Short #37: Understanding the Sales Funnel

In this short, our Founder and CEO, Matt, takes us through each stage of the sales funnel and the journey a potential client will make before converting. On this Blab: Tom Haslam (Host) and Matt Janaway

Head of Digital, Nick Janaway working at his computer in the Marketing Labs office in Retford

A guide to negative keywords in search campaigns

by Nick Janaway | 28 May 2024

Are you using negative keywords in your search campaigns? You could be missing out on an opportunity to improve your ad targeting and ROAS.

Team Blab #12: Emma Nunns

On this Team Blab, we sit down with Marketing Labs' Content Marketing Executive, Emma. We discover how Emma got into the marketing industry, as well as uncovering some life altering challenges, and how she has overcome these while remaining positive! Emma also shares her advice to anyone looking to get started within an ever-changing industry…

Short #36: Changing Menu Structure

In this short, Josh, our Design and Development Strategist, discusses the risks that you could face when altering your menu structures. On this Blab: Tom Haslam (Host) and Josh Stapleton

Tom and Emma sat at the board table with laptops discussing a project

Unveiling colour psychology in branding and marketing

by Tom Haslam | 21 May 2024

Colour evokes emotion, which in turn affects our purchasing decisions. Learn more about the emotions we attach to colour and it’s link to branding.

Team Blab #11: Charlotte Kinsella

On this Team Blab episode, we sit down with Marketing Labs Digital Marketing Assistant, Charlie. We talk about the events that pushed her to look for her start in marketing, as well as covering her hobbies and questionable survival skills! On this Blab: Tom Haslam (Host) and Charlotte Kinsella

Short #35: Google Core Updates

In this short, our SEO Executive, Tilly, explains Google's most recent core updates, covering how they work, what they look for when eradicating spam and how to prevent these updates from having a major effect on your site! On this Blab: Tom Haslam (Host) and Tilly Hayes

Team Blab #10: Tilly Hayes

On this Team Blab episode, we sit down with Marketing Labs' SEO Executive , Tilly Hayes. We learn all about Tilly's path into Marketing, as wells as some fun facts you may not have known, from questionable nicknames to being a quiz master! We also discover some of Tilly's passions, including horses, history and much…

Short #34: eCommerce Lead Times

In this short, Matt discusses eCommerce lead times, and how they can effect conversion rates. On this Blab: Tom Haslam (Host) and Matt Janaway

How to set up and use Google My Business for local SEO

by Tilly Hayes | 6 May 2024

Looking to promote your business on Google? Check out Google My Business, a great free marketing tool to help boost your rankings.

Blab #16: The Power of Brand Storytelling

In this episode, the team chat with special guest Clare Froggatt from Make a Brew. We delve into the world of brand storytelling and how important and powerful it can be when amplifying your brand. Your story can be one of the most influential parts of building your brand, whether it helps to build you…