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Short #26: Understanding Buyer Journeys
In this short, Jordan Stachini from Co&Co explains how we should not value customers at the 'bottom of the funnel' higher than the ones at the top. All customers should be seen as valuable – but we should never overlook where they are in their journey. On this Short: Tom Haslam (host) and Jordan Stachini…
Short #25: Don’t Use AI to Write Your Content
In this short, our CEO Matt explains how Google are now penalising people for using AI content on their website. We've been shouting about this for some time now and it's time to take action. Trust in the experts when it comes to content, not a computer. On This Short: Tom Haslam (host) and Matt…
Short #24: CTAs in Your Blog
In this short, Mel outlines why you shouldn't use your blog as a place for selling. Use it for education. On this Short: Tom Haslam and Mel Healy
What is user-generated content, and why is it important?
by Mel Healy | 4 March 2024
User-generated content is a kind of digital word-of-mouth. Learn how to harness the power of UGC in this blog from Marketing Labs.
Short #23: New Email Marketing Guidelines
In this short (well, sort of), Matt our CEO dives into the new email marketing and newsletter rules that both Google and Yahoo have recently unveiled. He outlines the changes that are being made along with some super useful tips you can implement to adapt. Don't get left behind! On this Blab: Tom Haslam and…
Blab #14: What is User Generated Content?
In this episode, we're diving deep into the heart of the social media landscape with user-generated content (UGC). Join host Tom Haslam and our expert panel as we explore the defining characteristics of UGC, its impact on online diversity, and why authenticity is key for consumer trust. Don't miss out on this insightful discussion that's…
Shoppable social media posts: The ultimate guide [2024]
by Matt Janaway | 19 February 2024
Learn how to monetise your social media presence with shoppable posts and the best practices to maximise your sales.
How to create a Google Merchant Centre shopping feed [2024]
by Nick Janaway | 5 February 2024
Unlock the power of online retail with our guide to setting up your Google Merchant Centre, inc how to link up your accounts and product promotion.
Blab #13: Navigating Website UX
In this Marketing Blabs episode, the team chat with special guest Andy Golpys from MadeByShape. We look at the many faces of website user experience – What's important? What's Trending? And what's outright unnecessary? Whether you're a website design specialist or a start-up novice, this episode is filled with helpful tips and guidance. On this…
How to increase landing page conversions with video
by Tom Haslam | 22 January 2024
Video conveys complex information simply and engages the viewer. Learn how to increase your landing page conversions using video.
Short #22: AI Content Damaging
In this short, our Head of Content, Mel, explains the damaging effect bulk AI content can have on your website. On this Blab: Tom Haslam and Mel Healy
Short #21: Keyword Cannibalisation
In this Short, Matt explains how to stop your website from conflicting with itself and damaging rankings due to keyword cannibalisation. On this Blab: Tom Haslam and Matt Janaway