Content Marketing

Communicating the right message to your audience.

Content marketing is one of the most versatile tools in your digital marketing toolbelt. From increasing search visibility and engaging audiences to increasing lead generation and conversions, content works hard.

Getting your content marketing right can do wonders for your business, but getting it wrong can absolutely devastate your visibility.

Here at Marketing Labs, as well as being expert content creators, we understand the power of content marketing. Every piece of content we put together is created with your business goals in mind, helping to drive SEO performance, improve user experience and get visitors to convert.

We specialise in content creation that will propel your brand to the forefront of your target audience.

Psst! Did you know we’ve got our very own podcast?

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Why choose Marketing Labs as your digital marketing partner?

When it comes to our clients, we work hard to make sure every part of their strategy is a success. Our data-driven approach to digital ensures we always keep our client’s goals in mind and that we make decisions based on research and real insights.

We combine our analytical way of working with creativity and expertise to get the best results possible. Our clients trust us to only ever recommend the best options for their business – even if it makes our lives harder. This is why we have an exceptional retention rate and a solid history of driving amazing growth for our clients.

Our approach

Why consider content marketing?

You’ve probably heard the phrase “content is king” being used in digital marketing circles over the years. While the phrase has been around since the birth of content marketing, it still holds true. Content marketing is the glue that holds your entire digital strategy together. 

While content is a must, thousands of articles get posted online every minute of the day, so you’ve got a lot of competition. If you don’t have a thought out content marketing strategy, a well as carefully crafted and compelling content, you’ll struggle to stand out in search results and capture the attention of your target audience. 

This is why content marketing forms the backbone of all the digital marketing strategies we create. When done right, content plays a vital role in strengthening the visibility and ranking of your website, while also keeping your audience engaged. 

Our team of content marketing specialists can build you an effective strategy that keeps in mind your goals and objectives. As well as strong and effective content writers, we benefit from graphic designers, web designers and other creative professionals who can take your content to the next level.

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Simple Process

We aim to create content for websites, email and other platforms that gets noticed, so you benefit from maximum online exposure. To do this, we can tailor our process to your business needs so you can have as much or as little involvement as you want.

Maximum Impact

Every piece of content is part of a broader marketing strategy that ensures we’re continuously working toward your overall goals. A multi-channel approach ensures that all of your content works as hard as possible by getting in front of as many people as possible. This delivers great results, as well as strong return on investment.

Exceptional Quality

We don’t do things by halves and we never compromise when it comes to quality. Our team of content marketing experts ensures that all content we create is of the highest quality. We also keep SEO, UX and CRO in mind to ensure that our content is as powerful as possible while ensuring 100% client satisfaction.

Results from the lab

We work with businesses big and small across various industries, but they all have one thing in common – a desire to do more, to progress.

CloudTech24

Discover how Marketing Labs partnered with CloudTech24 to drive a 2276% increase in conversions and 55% growth in organic keywords through a digital marketing approach

Riggotts

Marketing Labs partnered with Riggots to deliver a 1346% increase in Google Ads conversions and a 225% boost in organic traffic through strategic website redevelopment and digital marketing.

Atomic Interiors

Marketing Labs redesigned Atomic Interiors’ eCommerce site and migrated it from Magento to WordPress—cutting costs, improving UX, and aligning the brand with modern digital standards.

Content Marketing Blog Posts from the lab

We’re the kind of SEO agency that likes to share our expertise. You’ll find tons of resources in our lab designed to help you improve your digital marketing.

Josh and Mel sit on couch in Marketing Labs office chating

How to write about a subject with a low search volume 

by Mel Healy | 2 July 2024

What do you write about if people aren’t active in your industry? Find out how to write about a subject with low search volume in this blog.

Two people sat behind laptop screens at a meeting table

Top 5 free Google SEO tools for beginners

by Charlotte Kinsella | 14 June 2024

Improve your website’s search performance with Google’s free tools. Learn what’s on offer in this guide to the top tools for beginners.

LinkedIn on a phone and a laptop

How to create a company page on LinkedIn

by Emma Nunns | 3 June 2024

LinkedIn is one of the largest professional networks in the world. Learn how to create a LinkedIn company page in six simple steps.

We plant trees with Ecologi

We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi.
By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.

We also aim to become a fully accredited carbon-neutral agency by the end of 2023.

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