PPC Services

Drive your sales with PPC marketing services from Marketing Labs

PPC, also known as pay-per-click or paid search, is a cost-effective way of increasing sales and revenue for your business using the power of tech giants like Google. It’s one of the best ways to get your business in front of the people searching for your products and services.

We made £40 of revenue for every £1 of ad spend for our clients last year

Advertising using Google and Bing’s search engines gives you access to a bigger pool of people globally, and at the same time, you get an insight into how people are searching for your products.

This allows you to determine whether your business or service matches what the user is looking for – and if it isn’t, you can refine your search terms so the right people are seeing your ads.

PPC can drive traffic and generate leads, conversions, and revenue for your business. But this is hardly a secret. In fact, your competitors are already doing it, which is why it pays to use a results-driven PPC marketing agency.

    How are your ads performing? Request your free PPC audit.

    Book now

    How we’ve helped our clients achieve success

    We help our clients achieve more from their paid search campaigns by taking the time to understand their business and building a strategy to meet their objectives.

    We prefer to work in partnership with our clients to achieve long-term success. After all, we’re only successful if you are.

    DD Group

    In 2021, we started working with one of the largest dental equipment suppliers in the UK. Paid search is a big part of their digital marketing strategy, but their Google ads weren’t performing well.

    They were looking for a performance-driven PPC marketing agency, and they found us! DD challenged us to improve their Google ads, and with over 27,000 products, this was no mean feat.

    We started by re-organising their products into several smaller, highly-targeted ad campaigns.

    With continual refinement, we exceeded their growth expectations and secured them £5.5 million in sales. To put that into perspective, that’s over 40.5 times the amount they invested in pay-per-click advertising.

    View DD case study

    Optimising your ads with video

    YouTube Ads

    Over two billion logged-in users per month choose YouTube as their online video platform. From tutorials to entertainment, YouTube is home to all forms of video content that appeal to a wide demographic. Reach your audience whilst they’re watching, or better, advertise your products and services with hyper-relevant video content.

    Why choose Marketing Labs to manage your ads?

    We’re a Google-accredited PPC management agency with a proven track record of delivering growth for our clients. We manage ad campaigns all day, every day, for businesses across various industries, and this experience gives us a leading edge.

    We live and breathe paid search, so we know what’s new and what’s coming up. It means we’re prepared for changes before they happen and can help our clients take advantage of growing trends and new services.

    Even better, we have real experts reviewing your campaigns and making decisions rather than relying on software. We analyse the data first-hand to refine and improve our clients’ ads.

    Whether you want to increase your visibility online, better understand your audience, or increase your conversions and revenue, we’re well-equipped to help you maximise your return on investment.

    How we work: a step-by-step process

    We have a broad mix of clients at various stages of growth. Big or small, we have packages to suit every size and type of business. Here’s a brief overview of how we work with our PPC clients.

    Step 1: Video call

    We always like to start with an introductory video call to discuss your requirements and get to know you and your business objectives.

    Step 2: PPC audit

    Once we have access to your ads account, we can examine it to see how well you’re doing and how close you are to achieving your objectives.

    Step 3: Our findings

    We’ll present our findings for you to review with a few recommendations based on its current structure and advice on how to implement these changes.

    Step 4: Work starts

    The greatest value comes from working collaboratively on a long-term plan aligned with your business objectives. This gives us the best chance of securing a high return on investment for your campaign.

    Results from the lab

    We work with businesses big and small across various industries, but they all have one thing in common – a desire to do more, to progress.

    CloudTech24

    Discover how Marketing Labs partnered with CloudTech24 to drive a 2276% increase in conversions and 55% growth in organic keywords through a digital marketing approach

    Warmies®

    See how Marketing Labs helped Warmies® boost organic revenue by 513% and monthly conversions by 615% through strategic SEO, paid media, and UX enhancements.

    Riggotts

    Marketing Labs partnered with Riggots to deliver a 1346% increase in Google Ads conversions and a 225% boost in organic traffic through strategic website redevelopment and digital marketing.

    Frequenty asked PPC questions

    Consulting is just one of the PPC services we offer at Marketing Labs.

    PPC consultancy is the right option if you have an in-house team that can manage the daily workload but require help with strategy, optimisation, and implementing best practices.

    With consulting services, you do the work, and we provide recommendations based on our experience.

    Remarketing, also known as retargeting, is a digital marketing strategy aimed at re-engaging users who have previously interacted with your website or app but have yet to take action, i.e., making a purchase or filling out a form.

    Well-optimised remarketing campaigns can add huge incremental value to your business. We can help you scope out and deliver a retargeting strategy that integrates with your PPC account and broader marketing efforts.

    Pay-per-click and SEO have their own strengths, but they work best together. While paid search will yield results quicker, working on your site’s SEO will pay off in the long term.

    Paid search is quicker, but the results only last as long as you’re willing to pay. Meanwhile, the results of your organic efforts will continue to grow steadily long after you’ve set the work in motion.

    We recommend combining PPC and SEO to extend your reach online and reap the financial rewards of both tactics in the short and long term.

    Google Ads is the biggest pay-per-click platform in the world, with a vast market share. The Google platform encompasses search, shopping, YouTube, and a network of other websites where ads can be placed.

    We are an accredited Google advertising agency with years of proven experience. We’ve helped hundreds of businesses create highly targeted campaigns that convert clicks into customers.

    PPC Services Blog Posts from the lab

    We’re the kind of SEO agency that likes to share our expertise. You’ll find tons of resources in our lab designed to help you improve your digital marketing.

    Google Ads screenshot

    Beginner’s guide to retargeting ads: How do they work?

    by Nick Janaway | 15 July 2024

    Retargeting ads are data-driven and effective. This guide explains what they are, their benefits, and how to set up retargeting ads.

    Two people sat behind laptop screens at a meeting table

    Top 5 free Google SEO tools for beginners

    by Charlotte Kinsella | 14 June 2024

    Improve your website’s search performance with Google’s free tools. Learn what’s on offer in this guide to the top tools for beginners.

    Head of Digital, Nick Janaway working at his computer in the Marketing Labs office in Retford

    A guide to negative keywords in search campaigns

    by Nick Janaway | 28 May 2024

    Are you using negative keywords in your search campaigns? You could be missing out on an opportunity to improve your ad targeting and ROAS.

    We plant trees with Ecologi

    We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi.
    By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.

    We also aim to become a fully accredited carbon-neutral agency by the end of 2023.

    Visit our forrest