Google & Microsoft Shopping

Showcase your products and generate sales

Google Shopping and Microsoft Shopping Ads (formerly Bing Shopping Ads) are an effective way to increase the visibility of your products, drive traffic and increase sales. No matter the size of your business, shopping ads can generate great returns and build your customer base, making them an effective way to market your products.

Both Google and Microsoft Shopping Ads are useful tools for eCommerce businesses. Individually, they are a powerful way to attract customers but using both together allows you to target a wider audience and increase returns.

Shopping ads deliver a whole host of benefits, including:

  • Great product visibility
  • Broader ad reach
  • Better qualified leads
  • Improved advertising ROI
  • Mobile-friendly display
  • Great reporting tools
Trusted. Approachable. Dependable. Dynamic.

So how do we make the most of those benefits?

That’s where the Marketing Labs team comes in.

We’ve been working with shopping ads and PPC for years, so we know exactly what makes for an effective advertising campaign. We work with you to learn as much about your business goals, products and audience as possible so we have all the information we need to create targeted campaigns that get results.

Our data-driven approach to shopping ads utilises business data and consumer insights to create a unique strategy for your brand. We control and optimise every part of your Google Shopping and Microsoft Shopping campaigns, always looking at how we can improve things – ensuring your budget works as hard as it can.

This granular and collaborative approach has seen us help every business we’ve worked with to achieve amazing growth and is why we are one of the most trusted digital marketing agencies.

Enquire now

Google & Microsoft Shopping Blog Posts from the lab

We’re the kind of SEO agency that likes to share our expertise. You’ll find tons of resources in our lab designed to help you improve your digital marketing.

Man holds phone with Google on the screen and a laptop in the background

How to create a Google Merchant Centre shopping feed [2024]

by Nick Janaway | 5 February 2024

Unlock the power of online retail with our guide to setting up your Google Merchant Centre, inc how to link up your accounts and product promotion.

Nick Janaway sits at his desk in the Marketing Labs office

What is programmatic advertising, and how does it work?

by Nick Janaway | 8 January 2024

Learn what programmatic advertising is and how it works. We look at the benefits of automated ad buying and how to get the most from it.

Nick Janaway records a podcast on PPC

How PPC and SEO can work together to drive results

by Nick Janaway | 13 October 2023

Managing your PPC & SEO separately can lead to missed opportunities. In this post, we look at ways you can combine them to drive results.

We plant trees with Ecologi

We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi.
By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.

We also aim to become a fully accredited carbon-neutral agency by the end of 2023.

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