Core Web Vitals

Creating the best user experience and improving rankings

Core web vitals are now part of Google’s “page experience” score, which rewards your website for providing the best UX. You can find the data for your Core Web Vitals in your Google Search Console account, under the “enhancements” section.

Checking this data and taking steps to improve your scores can have a positive impact on your organic search rankings. This is because Google is now rewarding sites that deliver a great user experience.

While the best possible Core Web Vitals scores aren’t going to mean you end up in the number one spot overnight, they send positive signals, along with other factors, that Google uses to rank your site.

We use your Core Web Vitals scores to help us make positive changs to your site and deliver the best possible UX. Combined with other services like SEO, conversion rate optimisation and web design, we help ensure your website looks great, works for your users and ranks highly.

What exactly are Core Web Vitals?

Core Web Vitals is how Google now measures a website’s performance based on the user experience it provides. They have been a factor in the Google ranking algorithm since May 2021, meaning they are now combined with other UX metrics – such as safe browsing, mobile-optimisation and HTTPS security – to influence ranking.

The Core Web Vitals metrics score how fast a page’s content loads, how quickly the browser responds to a user’s input and how stable the content is as it loads. Optimising these three metrics can help deliver an improved user experience but also help your website rank better in search results.

LCP

Increase Your Traffic

We use keyword research and look at your data to see where the opportunities lie for your SEO content. This allows us to create a plan to optimise existing content and create new content that targets keywords and drives relevancy for your audience. The result is improved rankings and more traffic.

FID

Improve User Experience

Once you get people on your website, you want to keep them then. Poor content or copy that doesn’t reflect the topic in search results can mean your bounce rate increases and you fail to make an impression that will bring visitors back. Great content provides an effective user experience, increases engagement and can encourage visitors to stick around.

CLS

Increase Your Revenue

As well as traffic and engagement, great content can help increase your business revenue. It gives people reasons to believe and trust in your brand, products and services while also leading them through your website. This trust and content that effectively highlights how you’re different and your benefits can increase conversion and generate more leads.

Get in touch

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