Digital PR

Professional media and digital PR services

Simply publishing great content on your site isn’t enough – you also want to make sure people are seeing it. Reaching the right audience ensures that your content has the biggest impact and that your online presence grows.

This is where Digital PR services come in.

Digital PR combines the creation of engaging content, relationship building and highly targeted promotion to grow awareness of your brand. This in turn improves the credibility and trustworthiness of your business, as well as bringing in extra traffic.

Here at Marketing Labs, we specialise in Digital PR, helping to drive brand awareness, trust and also conversion on your website. We have strong connections with popular websites and news agencies that help us create a buzz around your products and services that will pay off.

We can also tie Digital PR in with your overall marketing strategy and other activity to ensure you get the best possible ROI while keeping all activity in line with your business goals.

Psst! Did you know we’ve got our very own podcast?

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SEO Benefits of Digital PR

As well as helping to grow your audience, build trust and improve your brand image, Digital PR can also be beneficial for SEO and your online marketing strategy. This is because it helps your site earn links from high authority websites, which search engines consider to be positive signals. The result can be improved rankings and organic performance.

If done right, Digital PR will also get more people talking about your brand online. This means that links get shared all over the internet, furthering the visibility of your website even more.

Our Digital PR Services

Media

As well as contacts at leading news portals and media houses, we also have access to many niche websites and popular blogs with large subscriber bases. This provides us with a solid contact foundation that we can use to promote your brand and raise awareness.

Press Releases

Press releases help to highlight key things happening in your business that are likely to be of interest to your audience and industry. We can write, optimise and promote your press releases, helping them gain traction and get your news published on the right websites.

Creating Opportunities

We put in a lot of effort to understand the inner workings of your brand, as well as your goals. This helps us to plan and execute effective Digital PR campaigns and promotional strategies. It also means we can ensure we are targeting the right content publishing platforms.

Head of Digital, Nick Janaway working at his computer in the Marketing Labs office in Retford

Two colleagues sat chatting at board table

Matt Janaway and Mel Healy of Marketing Labs

Two digital marketing professionals recording a podcast

Marketing Labs team around the meeting table

Digital marketing experts discuss a project around a table

Two digital marketing experts sat at the conference table

Two members of the team sat together discussing a project

Three digital marketers sit and stand round a table talking

Digital marketing expert sits at screen with Google Analytics open

Digital Marketing Executive, Josie Quigley-Jay sat at her desk video editing

Digital marketing executive, Josie Quigley Jay, sits at her desk working

Nick Janaway sits at his desk in the Marketing Labs office

Marketing Labs team discuss a new website design

Mel Healy and Matt Janaway preparing to record a podcast on UGC

Matt Janaway and Tom Haslam chatting around a laptop

Tom and Emma sat at the board table with laptops discussing a project

Two people sat behind laptop screens at a meeting table

URL structure shown on a computer screen

Nick, Tilly, Tom, and Emma sit behind a desk talking

Josh and Mel sit on couch in Marketing Labs office chating

Two colleagues sat together with their laptops at a board table

Three colleagues sat round a table working

Marketing Labs' Charlotte and Tilly at their desks

Josh, our WordPress web developer at the board table with a colleague

Digital PR Blog Posts from the lab

We’re the kind of SEO agency that likes to share our expertise. You’ll find tons of resources in our lab designed to help you improve your digital marketing.

Marketing Labs team working round a table

What is digital PR, and how does it work?

by Mel Healy | 11 August 2023

Digital PR can earn you valuable backlinks, boost your brand awareness, and increase site traffic. Learn how this powerful promotional tactic works.

We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi.
By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.

We also aim to become a fully accredited carbon-neutral agency by the end of 2023.

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